It took a few phone calls to make one of our customers realize the guy he’d been talking to was the guy on the DIY videos on our website. According to the customer it deepened his connection with his contact person.
We struggle a bit with this particular team member’s title. He’s technically a sales consultant. But what does that mean? He doesn’t really do sales in the traditional salesy sense, but he will complete a sale — and does, a lot. However, to our customers, it feels nothing like a sales job has been done on them. Uh-uh. Nope. It feels more like guidance.
So, the “consultant” piece of his title fits, except consultants can sometimes behave as though they are keeping you at an arm’s length away from them (and everything they’re “working on” on your behalf). Our sales consultant dives in.
Lets’ just call him out, since Randy is in a bunch of our videos. He’s only famous in the eyes of our DIY frequent-fliers to our website. They know what a Rockstar he is. That status is minus the desire for attention though.
Customers who have worked with him know he’s all about their project. He gets in their shoes. He and the entire WoodHaven team become part of the project. Most of the time customers become our friends; it’s rare that they don’t.
One customer recently gave us directions on which way to turn once we got into his pole barn so we could find his man cave he’d decked out with our products. He said to grab a beer out of the fridge and hang out even if he wasn’t there. (Some people wouldn’t extend that invitation to actual family, no?)
The bottom line is the quality of our wood — and our actions: they show we’re serious about integrity and that’s what “sells” our products. We just want to know what customers want so we can provide custom wood, hardware material, or a consult on the project of their dreams. Nothing against lumber yards or Big Box stores, but we do something entirely different from selling wood off the shelf.
Randy is the one who ends up knowing a job inside and out. He’ll be in touch with the homeowner (or builder if there is one) and stays connected to the job.
He says he never thinks about the videos on our website, but customers who have used them will always remember the way he made their project go more smoothly and quickly — with a vision from 30 years down the road.
A good example is window trim. You can miter the trim, but he wouldn’t, and tells you why on the video. He also advises customers to install the sill piece first, tip it five degrees and then install the side pieces — because if you miter, you can never tip the sill. (Think ease of installation, water, and two generations from now.)
When you buy WoodHaven material, it’s handled by WoodHaven only. It’s the newest of the new, the freshest of the fresh and the straightest of the straight.
Once it’s custom-made for every project and goes out the door, we are a click or a call away from making you feel even more comfortable and confident. What you’re creating probably is different or more detailed than you imagined. That’s cool … because so are we.
Watch Randy in action giving installation tips
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